Comments on: Vertical Ad Networks In India: GooseFish To Launch DivaNation, Sindbad, Others; Ishir-Tonic Tag

By: WebChutney Launches Ad Network Company - Networkplay; Independence Of Ad Networks | MediaNama

Wed, 15 Oct 2008 04:49:25 +0000

[...] of 2009, including Business, Technology, News, Shopping, Social Media and Entertainment. We’d written about most of these verticals in June, but Goosefish had subsequently denied looking beyond Travel and Women focused networks. [...]

By: The Voice Of Divanation » Blog Archive » Hello World (really!)

The Voice Of Divanation » Blog Archive » Hello World (really!) — Fri, 11 Jul 2008 09:27:25 +0000

[...] we really were not ready to launch a website or a blog, but our enterprising friend at MediaNama found out and we had to put something [...]

By: Goosefish Media Ventures Launches Travel and Women Ad Networks | Asktechman.com -Your Guide to best Internet Resources

Thu, 10 Jul 2008 18:49:12 +0000

[...] has launched GoSinbad and Divanation, two ad networks targeted at travel and women respectively. Medianama reports Goosefish is also contemplating the launch of a Business, Tech, Bollywood and a Premium ad network. [...]

By: MEDIANAMA | AOL To Bring Advertising.com To India

MEDIANAMA | AOL To Bring Advertising.com To India — Wed, 09 Jul 2008 10:07:20 +0000

[...] interesting is that Advertising.com is entering the market at a time when vertical advertising networks are making their first appearance – Games2Win has recently launched a Game-portal specific network [...]

By: bhatnaturally

bhatnaturally — Wed, 09 Jul 2008 05:20:36 +0000

I think vertical ad networks have a future. Currently, it will appeal to the advertiser who is looking for some semblance of simplicity in online advertising. Among the potentials, I see scope for verticals related to education.

By: MEDIANAMA | Ozone Media Raises Funding From IDG Ventures; To Launch Video Ad Network, Expand Ops

Wed, 02 Jul 2008 05:32:03 +0000

[...] story: Vertical Ad Networks In India: GooseFish To Launch DivaNation, Sindbad, Others; Ishir-Tonic Tag Advertising, Advertising Networks, Interview, Investment, Startups, Venture Capital Tags: DFJ, [...]

By: Siddharth Puri

Siddharth Puri — Mon, 30 Jun 2008 11:13:50 +0000

The way these companies are launching vertical ad networks is much different from way they operate in US. In India these ad networks are getting access to media kits of all publishers putting them in single presentation and going to advertisers with % of added agency commission or publisher representation fees.

So yatra or MMT or even travelguru has claimed is not exclusive. Travelguru i spoke to personally and they are not even taking any ad on their site for now.

When deciding on vertical ad network we need to see will it be audience define or classification of publisher defined so CXO is audience related initiative and sinbad could be more content aligned verticalization both will have different strategy why as most of the travel advertisers will be compete for travel publishers so differentiation strategy will play important role in deciding what can work what cant work. In India where 80% demand is consumed even in vertical space by 20% publishers and lack of Tier-II sites in all verticals its very hard to go ahead and aggregate such verticals with site list greater than 10 sites in each.

Too early for verticalization these ad networks can survive as subsidy of an agency but would never get scale.

By: Amit

Amit — Mon, 30 Jun 2008 07:56:49 +0000

With Goosefish launching 3-4 verticals itself, it looks as if the market is heading maybe towards horizontal verticals space. Inventory is easily available exclusively to anybody with a good enough demand pipeline and to talk of exclusivity for an ad-network just starting operations seems a little unreliable. That’s where horizontals might cover the market with their extensive reach.
Also, way to go Nikhil – Good to read you again:-)Am sure excellent things are ahead.
Cheers

By: abhishek

abhishek — Mon, 30 Jun 2008 07:38:08 +0000

its too early for vertical ad networks, as generic ad networks are yet to gain strong foothold !

not sure how these networks are going to survive 3 yrs down the line….

another bubble , waiting to burst

By: Nikhil Pahwa

Nikhil Pahwa — Sat, 28 Jun 2008 16:13:19 +0000

hey….thanks, it’s working now.
Cheers,
Nikhil